In 2013, The Empty Shop was launched in Brazil. This charity inspires consumers to bring their clothes to the shop instead of taking them away.
Consumers are given a 10 day time frame to bring in clothing that will then be used for a charitable purpose. It allows the clothes to be re-used in a totally different frame then the usual drop-box.
The stores are contemporary and displays great combinations of the pre-loved clothes.
The Empty project includes also The Empty Toy Shop and The Empty Bookshop, that work in a similar way.
Next, The Empty Shop will land in Antwerp.