The Empty Project: A great idea with an even greater purpose

CultureFashionShopping

The Empty Shop 2

In 2013, The Empty Shop was launched in Brazil. This charity inspires consumers to bring their clothes to the shop instead of taking them away.

Consumers are given a 10 day time frame to bring in clothing that will then be used for a charitable purpose. It allows the clothes to be re-used in a totally different frame then the usual drop-box.

The stores are contemporary and displays great combinations of the pre-loved clothes.

The Empty project includes also The Empty Toy Shop and The Empty Bookshop, that work in a similar way.

Next, The Empty Shop will land in Antwerp.

http://www.theemptyproject.com